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Nordic Rankings 2017

By Universum on 24/05/2017

Few Changes in the Top 10 Suggest Firms Must Strive Harder to Attract Nordic Talent

Microsoft and EY (Ernst & Young) retain their top spots in Engineering and Business Rankings
FMCG is the most represented industry on the business ranking followed by Management Consulting and Banks.
The business ranking top 3 remains stable, however, Nordea loses their fourth place position to McKinsey & Company.
“Work/life balance” is the top career goal in Sweden and Finland and the second most important in Norway and Denmark
All Nordic students want “to be competitively or intellectually challenged”
STOCKHOLM, May 24th, 2017 – Today Universum launches the findings from the Nordic portion of its annual Global Talent Survey. Set out to track career aspirations and preferences of the future talent pool, the Nordic’s Most Attractive Employers 2017 reflects the opinions of more than 36,000 students from all four Nordic countries (Denmark, Finland, Norway and Sweden) to recognize the most coveted employers based solely on the responses collected.
Compiled from the Universum Student Surveys conducted in 4 Nordic markets, the Nordic ranking includes all employers that are in the top 90% of a ranking in at least 2 of the 4 markets. If an employer is not listed or is ranked outside the top 90% in a market, it gets a default ranking which is equal to the position of the last company in the top 90% for that market. Results are weighted by GDP so that a high ranking position in Sweden has a larger influence than a high ranking position in Finland.
Preferences, Career Goals & Most Attractive Industries
Whilst FMCG industry is the most represented industry in the rankings, Management/Strategy Consulting and Banks are the top three preferred industries for Nordic business students to work in for. Whilst business students are traditionally seen to be attracted by the prospect of high future earnings, only talent from Sweden and Denmark regard this attribute as their top priority when choosing an employer, Finnish business students seek a variety of assignments, while their Norwegian counterparts seek a friendly work environment. Leadership opportunities is among the top 3 preferences for business students except for Swedish students, who instead seek a good reference for future career.
Industrial Engineering, Manufacturing and the Software and the Computer Services Industry have all suffered a dip in popularity among Nordic Engineering students, whereas the rise in attractiveness of the telecommunication and services industry has seen it become the preferred industry to join. With the exception of Sweden, all Nordic Engineering students have a friendly work environment as either there first or second top preference when choosing an employer, Swedish Engineering talent are more concerned with finding an employer that can offer high future earnings and/or a creative and dynamic work environment.
With regard to career goals, to have a work/life balance is the top career goal in all markets apart from Norway where being secure/stable in my job is valued higher. Similarly, all markets ranked being competitively or intellectually challenged as their third top career goal. Other similarities in terms of career goals can be seen in Danish and Finnish students both choosing being dedicated to a cause/serving a greater good as one of their top three career goals, whereas Norwegian and Swedish talent chose to be secure and stable in my job as one of their top three career goals.

“When looking at the data its clear that the oil crises has affected Norwegian talents. Where as the other Nordic talents still take a stable and secure job more for granted the Norwegian talents really feel worried about their jobs” Said Claes Peyron, Managing Director of Universum Sweden

Nordic Rankings 2017 Top 10: Microsoft and EY (Ernst & Young) retain their top spots in Engineering and Business Rankings
The Business top ten remains very stable this year with EY (Ernst & Young) PwC (PricewaterhouseCoopers) and L’Oréal Group retaining their respective first, second and third places. Nordea moved down one place to fifth after losing its fourth place spot to McKinsey & Company. Microsoft retained its sixth place position followed by last year’s tenth place holder, Ikea, which has now sits in seventh place. The Boston Consulting Group (BCG), Deloitte and KPMG have all moved down one place each and now sit respectively in eighth, ninth and tenth place.

Peyron continued “The accounting firms have realized the importance of the people, you see this in many of our rankings globally. This means that other companies that are in great need of business students, miss the top talent and the best fit. This will of course affect how well a company perform over time.” 

The Engineering top ten also remains very stable this year with Microsoft, Ramboll, Sweco, and Siemens all retaining their respective first, second, third and fourth places. Google has moved up one spot and now sits in fifth place followed ABB which moved down one place since 2016. Non-movers McKinsey & Company and Skanska remain in seventh and eighth place respectively, followed by NCC  which has over taken The Boston Consulting Group’s ninth place spot, pushing the global business consulting firm in to tenth place.

Peyron added “The companies that build exciting, innovative and sustainable products are the most attractive for engineers. This means that if you want to attract engineers in 2017 you need to have one of the three, preferably all, in order to get them to work for you.”