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Once Again Universum Surpasses the One Million Mark

By Universum on 02/04/2019

Stockholm, April 2nd 2019 –For the fifth year in a row, over one million students and young professionals have voiced their opinions through Universum’s annual talent survey. The future career-seekers that partake in Universum’s research provide invaluable data to organisations about how their employer brands are perceived and positioned among various target groups and recruitment markets. This data is used to help organisations understand their external brand image and adjust strategy and communications to become more attractive employers to the right candidates.

“The Universum Career Test is the world’s largest dedicated research on talent career expectations and preferences. Our 2019 survey is still running and so far, this year 1,060,712 students and young professionals have shared their thoughts on what they value the most when choosing a future career and employer. With the assistance of our fantastic university partners around the world, Universum continues to strive to improve the talent market and contribute to the success of students and employers” said Universum COO, Karl-Johan Hasselström.

Thanks to an improved partner offering, the continued use of social media, and a vastly improved user experience when conducting the survey, Universum is able to reach a broader audience than ever before.

“It’s humbling to see that our efforts to understand the preferences and plans of students and young professionals are met with such positive reactions. Over one million participants in the Universum Career Test means that talent around the world gave approximately 30 years of their time, to help us improve their future careers. This feedback will serve to influence the way employers shape their future workforces and help improve on their offerings to talent.” said Universum’s Global Head of Data Collection, Daniel Eckert.

Eckert continued “All of this wouldn’t be possible without the support of our many partners, especially universities and other institutions of higher education from around the world, who share our mission to connect talent and employers. I would especially like to thank my team for achieving this milestone and extend my gratitude and best wishes to all our cooperation partners that share our goal of contributing to the success of students, young professionals and employers”.

About Universum
Universum is the global leader in employer branding. During our 30 years of service, we have established ourselves in 60 markets globally. Where our diverse workforce is physically present in 20 countries. Our services include actionable research, strategic advisory, data-driven communication and social media solutions for talent branding, sourcing, and analytics. Universum is a trusted partner to over 1,700 clients. This includes many Fortune 500 companies, as well as global media partners that publish our annual rankings and trend reports. We work with universities, alumni groups, and professional organisations to gather insights from students and professionals in order to advise employers on how to attract and retain talent that fits their culture and purpose. On an annual basis, Universum surveys over 1,000,000 students and professionals worldwide. Find out more at