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Universum and Business Insider Collaboration for US Ranking Releases

By Universum on 26/06/2019

STOCKHOLM – June 26th, 2019 – This month, Universum released under exclusivity with Business Insider the 2019 version of the rankings of the Most Attractive Employers in the US. This annual study gathered responses from over 53.000 students from 213 universities and colleges across the United States, and the rankings showcase the employers that are most attractive to college graduates in the country.

The collaboration with Business Insider has allowed Universum to showcase its annual rankings of US employers to Business Insider’s audience 170 million readers each month, included trends and insights relevant to the American HR and talent acquisition industry.

Commenting on this new cooperation, Universum CMO, Jonas Barck said: “Universum is very pleased to be continuing to tighten the relationship it has built over many years with Business Insider. This collaboration allows us to present our data and findings on US student talent through a trusted media partner. We feel that BI is the perfect platform to showcase our data and findings as their readership includes a large segment of our target audience, who will find our latest data-backed research both useful and fascinating”.

Andy Kiersz, Senior Quart Reporter at Business Insider mentioned: “We are excited to work with Universum and use their rich data to provide insights to our readers about what makes companies and other organizations attractive to top talent.”

Barck also commented: “We wish to continue to grow this partnership not only in the US but also in many other markets in which we can support Business Insider with our data on employers and students with our 30+ years of knowledge in employer branding and the global talent market”.

Talent Insights

Do you wish to better understand your brand image, audience and competitors?

Every year Universum surveys over 1 million students and professionals worldwide to identify the brand image status of the most attractive employers. Our Analytics solutions give you the insights you need to win the war for talent.

About Universum:

Universum, part of the StepStone Group, is a global thought leader in Employer Branding. With 30 years of valuable experience in the field of employer branding, we have established ourselves in 60 markets globally, and our diverse workforce is physically present in 20 countries. We are uniquely positioned through our talent surveys to deliver key insights to recruiters about what future talent is looking for in a company. Our expertise and ability to support retargeting and strong branding sees us engage with 65m people and work with 1500 campaigns every year. Our data-led, human and meaningful output has attracted 1,700 clients, including many Fortune 500 companies, as well as global media partners that publish our annual rankings and trend reports. Find out more at www.universumglobal.com.