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Universum Appoints New CEO

By Universum on 02/07/2019

STOCKHOLM, SWEDEN, July 2nd, 2019 – Mats Röjdmark, formerly Vice Managing Director & Head of Additional Services at Academic Work Sweden, has joined Universum as its new global CEO. Mats, brings several years of knowledge as a leader in the talent acquisition sector and through an extensive international career he has robust experience in establishing and expanding companies in foreign markets, which will add tremendous value to grow Universum globally. Mats replaces Petter Nylander as CEO, who spearheaded Universum for a period of over eight years and oversaw the company’s acquisition by the StepStone group in 2018.

I feel privileged to be joining Universum at this point in time. Universum has basically created the Employer Branding discipline and set the standards for how to define, manage and evaluate your employer brand. Now with the strength of StepStone, we will have the position to shape this segment globally. I am joining a very competent team with access to a vast amount of data and insights in the field. I look forward to us expanding the awareness of Employer Branding worldwide and to create an even stronger company,” says Mats Röjdmark.

“We are excited to welcome Mats on-board as our new global CEO, and we’re looking forward to working with him in the years to come. Mats has an international and industry background that will be very beneficial on this new journey we have embarked on to expand Universum’s global reach and take our organization to the next level,” says Universum Chairman of the Board, Yusuf Azoz.

Universum is rapidly expanding its offering and geographical presence to serve the high global demand for employer branding solutions. This year Universum has entered several new markets including, Romania and Slovenia. Through a series of agreements with StepStone backed job boards Universum has also strengthened its position in existing markets including the UK, where it has partnered with Totaljobs to offer employer branding research and services, including events catered towards the British HR and talent acquisition industry.

About Universum

 Universum, part of the StepStone Group, is a global thought leader in Employer Branding. With 30 years of valuable experience in the field of employer branding, we have established ourselves in 60 markets globally, and our diverse workforce is physically present in 20 countries. We are uniquely positioned through our talent surveys to deliver key insights to recruiters about what future talent is looking for in a company. Our data-led, human and meaningful output has attracted 1,700 clients, including many Fortune 500 companies, as well as global media partners that publish our annual rankings and trend reports. Find out more at