Channel surfing student style

Channel surfing student style

Posted by on Jan 9, 2012 in Article | No Comments

Print ads, brochures, Facebook, Campus events. Finding the right communication channels has mainly been guesswork. Not so anymore: a new Universum survey shows just what channels grab student attention, and […]

The importance of internal Employer Branding

Posted by on Jan 5, 2012 in Article | No Comments

The inside out approach It’s important to reiterate the obvious: unhappy employees spread bad news about you as an employer; unhappy employees make for unhappy customers and spread bad PR […]

Turning culture into statistics

Posted by on Jan 4, 2012 in Article | No Comments

Tracking your external employer brand comes naturally for most sophisticated employers, but tracking your internal employer brand is less common. Universum’s research indicates that there is a very strong correlation […]

Tell us recruiters — Is being a parent a problem?

Posted by on Nov 10, 2011 in Article | No Comments

Despite generous parental leave, the Swedes are delaying parenthood Women feel stressed in job interviews, when asked about plans to have children   In Sweden, the average age of having […]

How to start using rankings

Posted by on Oct 18, 2011 in Article | No Comments

You can hardly open up a newspaper today without finding some kind of ranking list. Keeping up with them all is a challenge for EB professionals. But perhaps you should stop trying? Here, Lovisa Öhnell, Universum’s Director for Research and Consulting discusses how you should handle the ranking jungle.

ÅF attracts engineers

Posted by on Jun 10, 2011 in Article | No Comments

Sports bring star power to engineering

Checking your Employer Brand vitals

Checking your Employer Brand vitals

Posted by on Apr 29, 2011 in Article | No Comments

Measuring employer branding is to your strategies what regular health checkups are to your body. Regardless of industry, country or position, it seems those that work with employer branding have […]