Celebrating 10 Years of the World’s Most Attractive Employers

Celebrating 10 Years of the World’s Most Attractive Employers

Universum MD for Nordics and Employer Branding Academy CEO, Claes Peyron

Universum Hosts Gala Dinner To Mark The Tenth Anniversary Of Its World’s Most Attractive Employers Ranking

LONDON, UK — November 8th, 2018 — As a continuation of its 10th annual World’s Most Attractive Employers, which was published on the 19th of September, last week Universum hosted a gala dinner to award the winners, as well as the employers that performed top in their industries. The event was held in Central London at the prestigious Café de Paris, in front of an audience of over one hundred representatives of top employers from around the globe.

Universum’s MD for the Nordics and Employer Branding Academy CEO, Claes Peyron hosted the evening. Describing the outcome of the event, Peyron said “We were happy with the outcome of the gala, it was everything we could have hoped for. It was so rewarding to have all of our prestigious and international clients gathered under one roof. Not only did the evening provide a space for learning and sharing ideas but we also had a lot of fun.”

During the evening Universum’s Global Head of Strategy, Richard Mosley, presented the overall trends from the 2018 Most Attractive Employers study. This year Universum surveyed over 225,000 business and engineering/IT students from the world’s 12 largest economies (Brazil, Canada, China, France, Germany, India, Italy, Japan, Russia  South Korea, the UK, and the USA), and asked them to provide insight on company characteristics they find most attractive in a potential employer as well as who they perceive to be their ideal employer.

Throughout the evening, awards were presented by Universum’s Chairman of the Strategic Board, Claudia Tattanelli, as well as Universum CEO, Petter Nylander. Commenting on the event, Nylander said  “It was fantastic to see all these amazing employers gathered together in one room to recognise their employer branding achievements and support their peers. 2018 marked the tenth year of Universum’s WMAE ranking and there was no better way to honour this occasion than to celebrate with the leaders in  talent attraction. A strong employer brand is not built overnight; thus these employers should be commended for their efforts in continually attracting talent on a global level.”

Top of Industry Awards


  1. 1# Goldman Sachs
  2. 2# J.P. Morgan
  3. 3# Morgan Stanley


Software and Computer Services

  1. 1# Google
  2. 2# Microsoft
  3. 3# IBM


Professional Services

  1. 1# EY (Ernst & Young)
  2. 2# Deloitte
  3. 3# KPMG


Industrial Engineering and Manufacturing

  1. 1# GE (General Electric)
  2. 2# Siemens
  3. 3# 3M


Fast Moving Consumer Goods

  1. 1# L’Oréal
  2. 2# P&G
  3. 3# Coca-Cola


Fashion, Accessories and Luxury Goods

  1. 1# Adidas
  2. 2# Nike
  3. 3# LVMH



  1. 1# Shell
  2. 2# ExxonMobil
  3. 3# BP


Pharmaceutical and Biotechnology

  1. 1# Johnson & Johnson
  2. 2# Pfizer
  3. 3# Bayer


Top Climber

  1. 1# Amazon


Did you take part in the gala? Click here to request your photos from the event


About Universum:

Universum is the global leader in employer branding, during our 30 years, we have established ourselves in 60 markets globally, and our diverse workforce is physically present in 20 countries. Our services include actionable researchstrategic advisorydata-driven communication and social media solutions for talent branding, sourcing, and analytics. A trusted partner to over 1,700 clients, including many Fortune 500 companies, as well as global media partners that publish our annual rankings and trend reports. We work with over 2,000 universities, alumni groups, and professional organizations to gather insights from students and professionals in order to advise employers on how to attract and retain talent that fits their culture and purpose. On an annual basis, Universum surveys over 1,500,000 students and professionals worldwide. Find out more at www.universumglobal.com.