Lösungen

Unsere Lösungen

Mit unseren Lösungen decken Sie die gesamte Bandbreite der Themen ab, die Sie für die Analyse, Entwicklung, Kommunikation und nachhaltige Pflege Ihrer Arbeitgebermarke benötigen.

Lernen Sie Ihr Markenimage, Ihre Zielgruppe und Ihre Wettbewerber besser kennen

Jedes Jahr befragt Universum über 1,5 Millionen Studierende und Professionals weltweit und gibt einen aktuellen Überblick der attraktivsten Arbeitgeber. Unsere Analytics-Lösungen geben Ihnen die richtigen Tools, um dem War for Talents bestens ausgestattet entgegenzutreten.

Denken Sie Ihre Employer Value Proposition (EVP) neu

Der fortlaufende Wandel auf dem Arbeitsmarkt zwingt Arbeitgeber dazu, ihre sogenannte Employer Value Proposition, also ihr Alleinstellungsmerkmal als Arbeitgeber, immer häufiger zu überprüfen und aufzufrischen. Auf dieser Seite finden Sie weitere Informationen, wie wir Sie bei der Definition einer wirkungsvollen, differenzierten Arbeitgeberpositionierung unterstützen.

Verbessern Sie Ihre Employer-Branding-Inhalte

Wir von Universum unterstützen Arbeitgeber bei der Entwicklung und Kommunikation relevanter Employer-Branding-Inhalte mittels eines datengestützten Ansatzes und einzigartiger Talent-Targeting-Methoden.

Werden Sie Employer-Branding-Expert*in

Unser weltweit anerkannter Kurs „Employer Branding Academy“ bringt Sie auf den neuesten Stand in Sachen Employer-Branding-Tools und -Techniken. Nehmen Sie an unserer nächsten Academy teil und werden Sie zum*zur zertifizierten Employer-Branding-Expert*in.

Cookie	Duration	Description
_ga	2 years	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_ga_715TK3CEKS	2 years	This cookie is installed by Google Analytics.
_gat_UA-2462365-15	1 minute	A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to.
_gcl_au	3 months	Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services.
_gid	1 day	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
_hjAbsoluteSessionInProgress	30 minutes	Hotjar sets this cookie to detect the first pageview session of a user. This is a True/False flag set by the cookie.
_hjFirstSeen	30 minutes	Hotjar sets this cookie to identify a new userâ€™s first session. It stores a true/false value, indicating whether it was the first time Hotjar saw this user.
_hjIncludedInPageviewSample	2 minutes	Hotjar sets this cookie to know whether a user is included in the data sampling defined by the site's pageview limit.
_hjIncludedInSessionSample	2 minutes	Hotjar sets this cookie to know whether a user is included in the data sampling defined by the site's daily session limit.
_hjSession_2147374	30 minutes	Collects statistics on the visitor's visits to the website, such as the number of visits, average time spent on the website and what pages have been read.
_hjSessionUser_2147374	1 year	Collects statistics on the visitor's visits to the website, such as the number of visits, average time spent on the website and what pages have been read.
ajs_anonymous_id	1 year	This cookie is set by Atlassian Jira Servicedesk to count the number of people who visit a certain site by tracking if they have visited before.
ajs_group_id	1 year	This cookie is set by Segment to track visitor usage and events within the website.
ajs_user_id	1 year	This cookie is set by Segment to help track visitor usage, events, target marketing, and also measure application performance and stability.
AnalyticsSyncHistory	1 month	LinkedIn. Used in connection with data-synchronization with third-party analysis service.
CONSENT	2 years	YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.
nQ_cookieId	1 year	Albacross sets this cookie to help identify companies for better lead generation and more effective ad targeting.
pardot	past	The pardot cookie is set while the visitor is logged in as a Pardot user. The cookie indicates an active session and is not used for tracking.

Cookie	Duration	Description
bm_mi	past	No description available.
bm_sv	2 hours	No description available.
ln_or	1 day	No description
lpv13732	30 minutes	No description
pi_opt_in13732	1 year	If Tracking Opt-in preferences is enabled, the pi_opt_in cookie is set with a true or false value when the visitor opts in or out of tracking. If a visitor opts in, the value is set to true, and the visitor is cookied and tracked. If the visitor opts out or ignores the opt-in banner, the opt-in cookie value is set to false. The visitor cookie is disabled, and the visitor is not tracked.
visitor_id13732	1 year	The visitor cookie includes a unique visitor ID and the unique identifier for your account. For example, the cookie name visitor_id12345 stores the visitor ID 1010101010. The account identifier, 12345, makes sure that the visitor is tracked on the correct Pardot account. The visitor value is the visitor_id in your Pardot account. This cookie is set for visitors by the Pardot tracking code.
visitor_id13732-hash	1 year	No description

Unsere Lösungen

Unsere Lösungen

Talent Insights

Employer Branding Beratung

Employer Branding Aktivierung

Employer Branding Akademie

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