Employer Branding hat in den vergangenen Jahren zentrale Bedeutung erlangt. Es beschreibt den Prozess, ein Unternehmen oder eine Organisation als Arbeitgeber der Wahl für eine gewünschte Zielgruppe zu postionieren – eine, die das Unternehmen braucht und die es begeistern, gewinnen und an sich binden möchte.
| Cookie | Duration | Description |
|---|---|---|
| _ga | 2 years | The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. |
| _ga_715TK3CEKS | 2 years | This cookie is installed by Google Analytics. |
| _gat_UA-2462365-15 | 1 minute | A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to. |
| _gcl_au | 3 months | Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services. |
| _gid | 1 day | Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously. |
| _hjAbsoluteSessionInProgress | 30 minutes | Hotjar sets this cookie to detect the first pageview session of a user. This is a True/False flag set by the cookie. |
| _hjFirstSeen | 30 minutes | Hotjar sets this cookie to identify a new user’s first session. It stores a true/false value, indicating whether it was the first time Hotjar saw this user. |
| _hjIncludedInPageviewSample | 2 minutes | Hotjar sets this cookie to know whether a user is included in the data sampling defined by the site's pageview limit. |
| _hjIncludedInSessionSample | 2 minutes | Hotjar sets this cookie to know whether a user is included in the data sampling defined by the site's daily session limit. |
| _hjSession_2147374 | 30 minutes | Collects statistics on the visitor's visits to the website, such as the number of visits, average time spent on the website and what pages have been read. |
| _hjSessionUser_2147374 | 1 year | Collects statistics on the visitor's visits to the website, such as the number of visits, average time spent on the website and what pages have been read. |
| ajs_anonymous_id | 1 year | This cookie is set by Atlassian Jira Servicedesk to count the number of people who visit a certain site by tracking if they have visited before. |
| ajs_group_id | 1 year | This cookie is set by Segment to track visitor usage and events within the website. |
| ajs_user_id | 1 year | This cookie is set by Segment to help track visitor usage, events, target marketing, and also measure application performance and stability. |
| AnalyticsSyncHistory | 1 month | LinkedIn. Used in connection with data-synchronization with third-party analysis service. |
| CONSENT | 2 years | YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data. |
| nQ_cookieId | 1 year | Albacross sets this cookie to help identify companies for better lead generation and more effective ad targeting. |
| pardot | past | The pardot cookie is set while the visitor is logged in as a Pardot user. The cookie indicates an active session and is not used for tracking. |
| Cookie | Duration | Description |
|---|---|---|
| bm_mi | past | No description available. |
| bm_sv | 2 hours | No description available. |
| ln_or | 1 day | No description |
| lpv13732 | 30 minutes | No description |
| pi_opt_in13732 | 1 year | If Tracking Opt-in preferences is enabled, the pi_opt_in cookie is set with a true or false value when the visitor opts in or out of tracking. If a visitor opts in, the value is set to true, and the visitor is cookied and tracked. If the visitor opts out or ignores the opt-in banner, the opt-in cookie value is set to false. The visitor cookie is disabled, and the visitor is not tracked. |
| visitor_id13732 | 1 year | The visitor cookie includes a unique visitor ID and the unique identifier for your account. For example, the cookie name visitor_id12345 stores the visitor ID 1010101010. The account identifier, 12345, makes sure that the visitor is tracked on the correct Pardot account. The visitor value is the visitor_id in your Pardot account. This cookie is set for visitors by the Pardot tracking code. |
| visitor_id13732-hash | 1 year | No description |
