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Employer Branding for Dummies

Employer Branding for Dummies Available Now


Universum and Dummies®, the world’s bestselling reference series and a Wiley brand, have released Employer Branding for Dummies, a brand new book dedicated to giving employers actionable advice and expert insights to scale, measure and build compelling employer brands that attract quality talent every company needs. Written by Lars Schmidt and Universum’s Global Vice President of Strategy, Richard Mosley, the book gives companies the insights they need to create and maintain their own distinctive and credible employer identity to enable them to find and attract the employees of their dreams.

Download chapter one of the book for free»


About the book

Employer Branding for Dummies is available in both print and all eBook formats offers research backed insights on what makes an employer stand out, the best ways to reach the people you need, and how to convince those people that your company is the ideal place to exercise and develop their skills.

Also included in the book are ways to identify the specific traits of your company that aligns with specific talent, and how to translate those traits into employer brand strategies that help you draw the right talent, while repelling the wrong ones.

Tomorrow's Thinking. Available Today.

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Europe’s Most Attractive Employers Ranking | 2017

Europe’s Most Attractive Employers Ranking | 2017

Posted by on Oct 25, 2017 in Article | No Comments

European students are looking for great training opportunities and the chance to build their CV with great brand names but only if they provide the right cultural fit. Stockholm, October […]

How to Boost Graduate Employment and Build a Better Workforce

How to Boost Graduate Employment and Build a Better Workforce

Posted by on Oct 12, 2017 in Article | No Comments

Universum Global and its Partners Release Gen Y Focused Soft Skills Report: Over 1,290 HR Managers from 16 European countries identify the most important soft skills today’s talent should be equipped […]

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