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Employer Branding for Dummies

Employer Branding for Dummies Available Now


Universum and Dummies®, the world’s bestselling reference series and a Wiley brand, have released Employer Branding for Dummies, a brand new book dedicated to giving employers actionable advice and expert insights to scale, measure and build compelling employer brands that attract quality talent every company needs. Written by Lars Schmidt and Universum’s Global Vice President of Strategy, Richard Mosley, the book gives companies the insights they need to create and maintain their own distinctive and credible employer identity to enable them to find and attract the employees of their dreams.
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About the book

Employer Branding for Dummies is available in both print and all eBook formats offers research backed insights on what makes an employer stand out, the best ways to reach the people you need, and how to convince those people that your company is the ideal place to exercise and develop their skills.
Also included in the book are ways to identify the specific traits of your company that aligns with specific talent, and how to translate those traits into employer brand strategies that help you draw the right talent, while repelling the wrong ones.

Tomorrow's Thinking. Available Today.

Universum partners with Romanian Job Board eJobs

Universum partners with Romanian Job Board eJobs

Posted by on Apr 11, 2019 in Article | No Comments

STOCKHOLM – April 11th 2019 – Today Universum announces its new partnership with Romanian job board, eJobs, on a collaboration that will offer employer branding research and services, including events to the Romanian market. Founded in 1999, eJobs is the largest online recruitment platform in Romania with more than 4 million professionals linked to the labour market and over 35,000 active jobs at any […]

How to Target Talent – Using Data to Support Your Targeting Method

How to Target Talent – Using Data to Support Your Targeting Method

Posted by on Apr 10, 2019 in Article | No Comments

How to target and attract talent When your aim is to reach a certain group of talent, you need to focus. Focus on what talent you want to reach. Taking a data-driven approach to your Employer Branding efforts, doesn’t end with your Employer Value Proposition development, or taking a data-driven approach to your Employer Branding. […]

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