Employer Branding Now 2019 - Universum Skip to main content


What’s important to small, medium, large and the WMAE when it comes to Employer Branding? Get the latest results, trends and predictions all wrapped up in our latest report.


Universum, the global employer branding leader, surveyed over 1600 employer branding professionals, including marketing managers, HR managers, talent acquisition managers, and recruitment and resourcing professionals from 45 countries. The aim was to gather insights about the state of employer branding as well as learn from the World’s Most Attractive Employers (WMAEs), a cohort of the top 100 employers as judged by job seekers.

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This comprehensive report showcases how talent acquisition professionals view employer brand management, highlights how employer branding has changed over the past year and benchmarks small companies to large enterprises.


  1. Attractive products

  2. Inspiring purpose

  3. Team-oriented work


  1. Inspiring purpose

  2. Team-oriented work

  3. Innovation


  1. Prestige

  2. Team-oriented work

  3. Friendly work environment


  1. Professional training & development

  2. Team-oriented work

  3. Secure employment

United Kingdom

  1. Inspiring purpose

  2. Commitment to diversity and inclusion

  3. Respect for people


  1. Inspiring purpose

  2. Respect for people

  3. Team-oriented work

We’ve been hearing about more challenging recruitment conditions for some time, but what has changed this year is that the world’s most iconic brands are voicing concern over the issue. The World’s Most Attractive Employers are 33% more likely than other large employers to say the hiring environment is getting harder, which may be an important barometer for the talent marketplace at large.”

Jonas Barck

CMO, Universum

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Employer Brand Consulting

Do you need to refresh your EVP or are you interested in Employer Brand Consulting?

Given the ever-increasing pace of change in the talent market, leading employers are now reviewing and refreshing their Employer Value Propositions on a more frequent basis. If this is something you’re considering, find out how we can help you create a more compelling and differentiated EVP.