Universum, the global employer branding leader, surveyed over 1600 employer branding professionals, including marketing managers, HR managers, talent acquisition managers, and recruitment and resourcing professionals from 45 countries. The aim was to gather insights about the state of employer branding as well as learn from the World’s Most Attractive Employers (WMAEs), a cohort of the top 100 employers as judged by job seekers.
Download the report »This comprehensive report showcases how talent acquisition professionals view employer brand management, highlights how employer branding has changed over the past year and benchmarks small companies to large enterprises.
WMAE
Employer branding is a top priority for 89 % of Worlds Most Attractive Employers
Large sized Companies
Employer branding is a top priority for 66 % of Large Sized Employers
Medium sized Companies
Employer branding is a top priority for 69 % of Medium Sized Employers
Small Sized Companies
Employer branding is a top priority for 69 % of Small Sized Employers
We’ve been hearing about more challenging recruitment conditions for some time, but what has changed this year is that the world’s most iconic brands are voicing concern over the issue. The World’s Most Attractive Employers are 33% more likely than other large employers to say the hiring environment is getting harder, which may be an important barometer for the talent marketplace at large.”
