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EMPLOYER BRANDING NOW

What’s important to small, medium, large and the WMAE when it comes to Employer Branding? Get the latest results, trends and predictions all wrapped up in our latest report.

 

Universum, the global employer branding leader, surveyed over 1600 employer branding professionals, including marketing managers, HR managers, talent acquisition managers, and recruitment and resourcing professionals from 45 countries. The aim was to gather insights about the state of employer branding as well as learn from the World’s Most Attractive Employers (WMAEs), a cohort of the top 100 employers as judged by job seekers.

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This comprehensive report showcases how talent acquisition professionals view employer brand management, highlights how employer branding has changed over the past year and benchmarks small companies to large enterprises.

China

  1. Attractive products

  2. Inspiring purpose

  3. Team-oriented work

Germany

  1. Inspiring purpose

  2. Team-oriented work

  3. Innovation

India

  1. Prestige

  2. Team-oriented work

  3. Friendly work environment

Russia

  1. Professional training & development

  2. Team-oriented work

  3. Secure employment

United Kingdom

  1. Inspiring purpose

  2. Commitment to diversity and inclusion

  3. Respect for people

USA

  1. Inspiring purpose

  2. Respect for people

  3. Team-oriented work

We’ve been hearing about more challenging recruitment conditions for some time, but what has changed this year is that the world’s most iconic brands are voicing concern over the issue. The World’s Most Attractive Employers are 33% more likely than other large employers to say the hiring environment is getting harder, which may be an important barometer for the talent marketplace at large.”

Jonas Barck

CMO, Universum

Download the EB NOW 2019 »

Advisory

At Universum we advise you on how to develop and implement a strong Employer Value Proposition (EVP), that will be the strategic foundation for all future communication and shapes the employee experience.

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