Employer Branding Trends Report 2020
Universum surveyed over 1100 employer branding professionals— including marketing managers, HR managers, talent acquisition managers, and recruitment and resourcing professionals—from 49 different countries. The aim was to gather insights about the state of employer branding as well as learn from the World’s Most Attractive Employers (WMAEs), a cohort of the top 100 employers as judged by job seekers.
What’s included in this year’s report:
- The latest Employer Branding trends worth watching
- The current state of employer branding strategies
- EVP trends around the world
- And much more!
This comprehensive report showcases how talent acquisition professionals view employer brand management, highlights how employer branding has changed over the past year and benchmarks small companies to large enterprises.
EVPs across the globe: Most common EVP Attributes
USA 1. Inspiring purpose 2. Opportunities to make a personal impact 3. Commitment to diversity & inclusion
BRAZIL 1. Market success 2. Opportunities to make a personal impact 3. Variety of assignments
RUSSIA 1. Professional training & development 2. Team-oriented work 3. A creative & dynamic work environment
CHINA 1. A creative & dynamic work environment 2. Clear path for advancement 3. Flexible working conditions
ITALIA 1. Corporate social responsibility 2. Opportunities to make a personal impact 3. Professional training & development
NETHERLANDS 1. Innovation 2. Professional training & development 3. A friendly work environment
INDIA 1. A creative & dynamic work environment 2. Flexible working conditions 3. Ethical standards