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Employer brand image studies released 2013

Employer brand image studies released 2013

Top 100 Ideal Employers 2013During the month of July Universum has released the results of its employer image study in nine countries. In this section you will discover what the key highlights are and read some of the media coverage. The markets covered in this section are: Austria, Canada, Hong Kong, India, Japan, Mexico, Singapore, Spain and UK.

Austria
Red Bull truly has wings. Austria’s flagship company Red Bull eclipsed Google and BMW by taking first position as the ideal employer of business students. The energy drink company has also managed to energize engineering students by taking third position, behind Google and Audi. Find out now which employers win the hearts of Austria’s top students – click here.

Canada
Universum’s ideal employer rankings polled nearly 29,000 Canadian undergraduate students on a variety of career topics. Among business students, Google, Government of Canada and Apple took the top three positions. Among engineering students, came Google and Apple in first and third position respectively and Microsoft in second place. To see the complete list, click here.

On July 10th 2013, The Globe and Mail featured a slide share and highlighted some of the key findings, comparing the career expectations between Business and Engineering/IT students in “Where do millennials want to work?” Read more.

Hong Kong
HKSAR Government, HSBC and J.P. Morgan
are the top three employers for business students. Future engineers and students studying natural sciences, however, selected HKSAR Government, followed by MTR Corporation and Google. The survey covered 4,365 students and was conducted from December 2012 to May 2013. To see the full rankings, click here.

South China Morning Post (SCMP) published an article entitled “Big banks lose favour with Hong Kong students” on 8 July 2013. Anita Lam, journalist at SCMP, writes that US and European banks have dropped in the rankings due to recent reports of layoffs and lower profits. Read more.

India
University students in India have nominated their ideal employers for 2013. Google, Apple and State Bank of India are the favourites among business students, whereas Engineering/IT students choose – the giant search engine aside – Microsoft for second position and Apple for third. To see the full rankings, click here.

According to the Times of India, MBA students are getting back their appetite for risk-taking. The fact that as many as 20% of Indian MBA students want to start their own venture or work within a start-up is a sign, according to the journalists Samidha Sharma and Hemali Chhapia, of a maturing entrepreneurial environment. Read more.

Japan
On the one hand, business students voted for Bank of Tokyo-Mitsubishi UFJ, Mizuho Bank and Mitsubishi Corporation as Japan’s top three Ideal Employers in 2013. On the other hand, students studying engineering/natural sciences selected Asahi Kasei, Sony and Toyota Motor as their top three attractive employers for this year. Click here to see the top 20 list.

Mexico
Pemex, Google
and The Coca-Cola Company take the top three positions in Universum’s Ideal Employer Business ranking 2013. Pemex, CFE – Comisión Federal de Electricidad and Google take the top three positions in the engineering index. The ideal employers rankings are based on the answers of 19,851 university students who have rated 63,788 individual employers. To see the full list, click here

Singapore
Singapore’s business students voted for Google, Singapore Airlines and PwC as their top three employers. A*STAR, Google and ExxonMobil take the top three positions for students studying engineering and natural sciences. To see the full rankings, click here.

On July 8th, Channel News Asia reported that university students are better at managing their salary expectations for their first job. On average university students expect a monthly salary of S$3,300 – which is 8 percent down from 2012. The news channel also reported that students continue to rank foreign companies more favourably than domestic ones. This is partly due to the fact that foreign companies are perceived to offer more professional training and development, which is highly regarded by the students. Read more

Spain
The results of Universum’s employer image survey in Spain were released on July 11th. INDITEX, Google and Apple make the top 3 in the business ranking. Among engineering and IT students, Google and Apple take first and second position respectively and Microsoft comes in third place. Find out now which are the other ideal employers of 2013 – click here

UK
Google, Apple and PwC are the top 3 favourites of business students. BBC, Channel 4 and Oxfam are the top three selected by students studying humanities. For engineering/IT students comes Microsoft in second place, with Google and Apple in first and third positions respectively.  Click here to see the full rankings

On June 26th, the Financial Times reported “UK students do not want to work in continental Europe, but will happily join investment banks”. Unlike their peers in the rest of Europe, where investment banks have dropped in the rankings in general, UK students find the banking sector to be attractive – Goldman Sachs, JP Morgan, Barclays and HSBC are in the top 10 list of business students. The FT reported further that only KPMG, which is based in continental Europe and has its headquarters in The Netherlands, made it into the top 10.

Regional results

APAC Top 50 Ideal Employer Rankings 2013
Hot from the press is Universum’s Asia-Pacific Top 50 ideal employer rankings, just released now in Singapore. For business students in the region, Apple is the number one favourite, followed by Google (no. 2) and Goldman Sachs (no.3). For engineering/IT students, Google wins first place, followed by Apple (no. 2) and Microsoft (no.3). The rankings are based on the average percentage of students that have chosen each employer as one of their five ideal employers. The research covered a total of 62,697 university students in Australia, China, Hong Kong, India, Japan and Singapore. Click here to see the full list.