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Employer Brand Metrics

Employer Brand Metrics

A SIX PART SERIES TAKING A DEEPER LOOK AT EMPLOYER BRAND METRICS PROVIDED BY RICHARD MOSLEY AND THE EMPLOYER BRANDING ACADEMY.


Universum presents a six part article series in partnership with the Employer Branding Academy. Richard Mosley is widely recognized as one of the leading world authorities on employer brand development and management and serves as Senior Advisor for the Employer Branding Academy.
Using knowledge from global thought leaders, coaches and professionals, the Employer Branding Academy offer a uniquely blended format course that educates and certifies HR, Talent and Marketing Professionals.

Get the tools and knowledge to secure the future talent for you organisation

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From why employer brand to compelling ROI

What are the implications for employer brand management?

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Talent Market Insights from Lucky Dip to Chocolate Chip

Employer brand marketing shares a lot in common with ice cream. To maximize your likelihood of developing and implementing a successful strategy it pays to understand the key factors driving the market, and act accordingly.

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From Recruitment Efficiency to Marketing Effectiveness

The staple recruitment marketing measure for many years was cost per hire, and more specifically media cost per hire.

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From recruitment efficiency to marketing effectiveness

Balancing cost and value in making employer brand marketing decisions.

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From brand awareness to brand vitality

The four key metrics you need to establish the health and equity of your employer brand.

Coming week 7


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From business case to performance proof

Why the ultimate measurement of employer brand marketing success depends on internal metrics and linkages.

Coming week 8

From the Blog

Celebrating 10 Years of the World’s Most Attractive Employers

Celebrating 10 Years of the World’s Most Attractive Employers

Posted by on Nov 8, 2018 in Article | No Comments

Universum Hosts Gala Dinner To Mark The Tenth Anniversary Of Its World’s Most Attractive Employers Ranking LONDON, UK — November 8th, 2018 — As a continuation of its 10th annual World’s Most Attractive Employers, which was published on the 19th of September, last week Universum hosted a gala dinner to award the winners, as well […]

Canadian Companies Awarded as Top Employers

Canadian Companies Awarded as Top Employers

Posted by on Nov 7, 2018 in Article, Press Releases | No Comments

  Toronto, Canada, Nov 6th, 2018. – Today Universum held the Canadian Universum Awards event in Downtown Toronto at EY’s new tower. This event was held in order to present the winners from this year’s talent survey with their awards. Universum has been present in Canada for over 10 years, but this year is the […]

How Do You Attract US and UK Business Talent?

How Do You Attract US and UK Business Talent?

Posted by on Oct 25, 2018 in Article | No Comments

To mark the release of our “Must Know-Know Student Recruiting Trends for 2018” eBook collaboration with talent acquisition software provider, Oleeo, as well as our upcoming webinars on attracting talent in the US and the UK, I have prepared an overview on how to attract business students from both sides of the Atlantic. Staying on top […]