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Employer Brand Metrics

Employer Brand Metrics

A SIX PART SERIES TAKING A DEEPER LOOK AT EMPLOYER BRAND METRICS PROVIDED BY RICHARD MOSLEY AND THE EMPLOYER BRANDING ACADEMY.


Universum presents a six part article series in partnership with the Employer Branding Academy. Richard Mosley is widely recognized as one of the leading world authorities on employer brand development and management and serves as Senior Advisor for the Employer Branding Academy.

Using knowledge from global thought leaders, coaches and professionals, the Employer Branding Academy offer a uniquely blended format course that educates and certifies HR, Talent and Marketing Professionals.

Get the tools and knowledge to secure the future talent for you organisation

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From why employer brand to compelling ROI

What are the implications for employer brand management?

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Talent Market Insights from Lucky Dip to Chocolate Chip

Employer brand marketing shares a lot in common with ice cream. To maximize your likelihood of developing and implementing a successful strategy it pays to understand the key factors driving the market, and act accordingly.

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From Recruitment Efficiency to Marketing Effectiveness

The staple recruitment marketing measure for many years was cost per hire, and more specifically media cost per hire.

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From recruitment efficiency to marketing effectiveness

Balancing cost and value in making employer brand marketing decisions.

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From brand awareness to brand vitality

The four key metrics you need to establish the health and equity of your employer brand.

Coming week 7

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From business case to performance proof

Why the ultimate measurement of employer brand marketing success depends on internal metrics and linkages.

Coming week 8

Tomorrow's Thinking. Available Today.

Universum Has Been Acquired by StepStone

Universum Has Been Acquired by StepStone

Posted by on May 8, 2018 in Article | No Comments

Universum, World Leader in Employer Branding Services, has been acquired by StepStone an Axel Springer Company Universum, the global leader in employer branding, has been acquired by e-recruitment firm StepStone […]

StepStone, an Axel Springer SE Company, Completes the Acquisition of Universum

StepStone, an Axel Springer SE Company, Completes the Acquisition of Universum

Posted by on May 7, 2018 in Article | No Comments

Stockholm, May 7th, 2018. The e-recruitment firm StepStone, an Axel Springer SE company, has completed the acquisition of Universum, the Swedish employer branding specialist. The relevant competition authorities have already approved […]

The Gig Economy – How it Affects and Changes the Talent Landscape

The Gig Economy – How it Affects and Changes the Talent Landscape

Posted by on Apr 27, 2018 in Article | No Comments

What is the Gig economy? The Gig Economy is a far broader concept than most people realize. It encompasses century-old professional roles such as self-employed management consultants and freelance journalists, […]