You understand the importance of Employer branding and how to strategically implement it to meet your core business goals.
You assess your Employer Brand using internal and external research among different demographic target groups.
You set clear, strategic goals and KPIs to measure and evaluate your Employer Brand efforts on a consistent basis.
You maintain a strong EVP, strategically created from internal and external research.
You communicate your Employer Brand clearly with a distinct visual identity across many different channels, to both your internal and external target groups.
You receive support from management and other stakeholders in terms of engagement and resources.
You consistently monitor your employees in terms of engagement, happiness, and net promoter score.
You actively plan and adapt your Employer Brand, with both a short- and long-term strategy.