Recruitment and Employer Branding Solutions 2014. As talent becomes increasingly critical to driving business success, organizations worldwide face the challenge of attracting the best talent. To increase their employer brand appeal, organizations must build an employer value proposition – a unique set of employment offerings, associations and values – aligned to what their talent group wants. This EVP must then be effectively communicated as an employer brand that is authentic, attractive and differentiated from competitors.
We partner closely with our clients to deliver solutions to challenges and our support is customized to every organization’s specific needs. Each year, our clients go on a journey with us, from understanding their target group’s perception of them as an employer and career preferences, to build their strategy, execute it and measure their effectiveness.
Universum is the global leader in student perception and preference data on employers. Across the past 25 years, we have been helping employers understand, attract and retain current and future ideal employees through our research, strategic consulting and media solutions.