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Discover the formula for Employer Value Proposition Success
Proven year after year, across a broad portfolio of global and local clients, EVP development process is all about positioning your employer brand in a way that is Attractive, Authentic, Distinctive and Strategic. Is there a formula to it? Absolutely! That said, is it a one-size-fits-all solution? Absolutely not. An EVP needs to be specific to your company and the talent you wish to attract, and this is where Universum can ensure the EVP encompasses the right attributes to attract and retain the right talents.
Download the OnePager on how Universum can develop your EVP »Why your EVP matters
When it comes to recruitment, these are uncertain times. There has been a shift in the way we work, when we work and who we want to work for, thus resulting in a host of unfamiliar challenges as an employer. Decreasing resources, hybrid working, and, perhaps the most unnerving of all, an extreme talent shortage are just some of the many factors at play.
Faced with such uncertainty, the need to strengthen your Employer Brand has never been more critical. Maintaining (or indeed regaining) your position on the map as an employer of choice in a fast-changing world is vital. By having a dynamic, relevant Employer Value Proposition (EVP) you can mitigate these challenges and are proven to lay the foundation for the future.
Working with Universum
At Universum we will accompany you on your Employer Value Proposition journey in two ways – Strategically and Creatively.
For the strategic portion of EVP development, we are always involved in the research, analysis of data, and formulation of the Employer Value Proposition. This is furthered by examples of reasons to believe, and of course, measurable quotas. Any time an EVP is created with the help of Universum, this is always done.
For the creative portion of EVP development, you can choose to be guided through the creative position of your Employer Value Proposition. In this step we will develop creative ideas and provide you with distinct, unique, and attractive Employer Branding guidelines to bring your EVP to life.
Your EVP: distinctive, tailored and in tune
When talent asks “why” they should work for you, your EVP provides the answer! It enables you to stand out from the crowd, reflects the essence of who you are as a company, and delivers versatile, long-term benefits that solve your strategic employer branding challenges.
It’s the foundation for attracting the right talent to your business. It reminds your employees why they joined, thrived and should stay, and it acts as the catalyst for the change you wish to see within your organisation, now and into the future.
Working closely with our talent team, Universum has helped to develop a clearer and more compelling employer brand strategy and framework. This has enabled us to communicate our employer brand proposition more consistently and effectively both globally and locally.
Partnering with you to achieve purposeful reach
Working with you to maximise the scope and impact of your Employer Brand is what we do best. But don’t just take our word for it, see how we’ve created EVPs that are not only built to last, but speak to who our clients truly are as employers.
Let us help you today! Contact us now to start building your EVP that will bring continual success to your company!
