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Develop an appealing Employer Value Proposition

The importance of galvanizing your Employer Brand

Discover the formula for EVP success

Proven year after year, across a broad portfolio of global and local clients, our 5-step EVP development process is all about positioning your employer brand in a way that is Attractive, Authentic, Distinctive and Credible. Is there a formula to it? We strongly believe so. Is it a one-size-fits-all solution? Absolutely not.

Download the OnePager on how Universum can develop your EVP »

How can you benefit?

Investing in your EVP with Universum means fact-based, insight-driven solutions that lead to measureable return on investment. Take our quiz to find out how much your company could be saving in staff turnover costs by developing a distinctive EVP.

Why your EVP matters

When it comes to recruitment, these are remarkable times. There’s been a paradigm shift in the way we work, when we work and who we want to work for. Resulting in a host of unfamiliar challenges as an employer. Dwindling resources, hybrid working, and, perhaps the most unnerving of all, “The Great Resignation”, are just some of the many factors at play.

Faced with such unprecedented volatility, the need to galvanize your employer brand has never been more critical. Maintaining (or indeed regaining) your position on the map as an employer of choice in a fast-changing world is vital. And having a robust, relevant Employer Value Proposition (EVP) is proven to lay the foundation for the future.

Case studies | Creative Concepts


Your EVP: distinctive, tailored and in tune

With everyone asking “Why?”, your EVP provides a unique, credible answer. By design, it enables you to stand out from the crowd, reflects the essence of who you are as a company, and delivers versatile, long-term benefits that solve your strategic employer branding challenges.

It’s the bedrock for attracting the right talent to your business. It reminds your employees why they joined, thrived and should stay, and it acts as the catalyst for the change you wish to see within your organisation, now and into the future.

Working closely with our talent team, Universum has helped to develop a clearer and more compelling employer brand strategy and framework. This has enabled us to communicate our employer brand proposition more consistently and effectively both globally and locally.

Ted Meulenkamp

Global Talent Attraction Lead, Mondelez International

Partnering with you to achieve purposeful reach

Working with you to maximise the scope and impact of your employer brand is what we do best. But don’t just take our word for it, see how we’ve created EVPs that are not only built to last, but speak to who our clients truly are as employers.

Case Studies | Strategic Concepts