How leading employers are reevaluating their deal with talent
What’s important to small, medium, large and the World’s Most Attractive Employers when it comes to Employer Branding?
For this sixth edition of Employer Branding Now, we surveyed over 1,250 talent leaders about their current employer brand objectives, and how they plan to pivot as the hiring outlook rebounds after the pandemic.
Download the report »“Over the last year, the World’s Most Attractive Employers were much more likely to maintain their investments in recruiting and internship programs, meaning they are better positioned to benefit from the economic snap-back underway. Yet even the WMAEs, which are the employer brands others look to emulate, foresee hiring challenges ahead.”
EMPLOYERS READYING FOR ECONOMIC BOUNCEBACK
Recruiting activities are heading in a more positive direction but are still below prepandemic levels, particularly with regard to intern and graduate programs. Close to half of the WMAE claim COVID-19 is still having a major effect on their hiring plans for the next 12 months.
HISTORIC SHIFT IN EVPS UNDERWAY
The shift in working practices and talent perceptions resulting from the pandemic has caused widespread reevaluation of EVPs, with a greater focus on flexible working, diversity and inclusion, and training and development.
EMPLOYER BRANDING STILL A KEY PRIORITY
Despite the significant disruption to recruitment over the last 12 months, the majority of employers still view employer branding as an important priority. Projected budgets for employer branding and recruitment marketing have increased on average by more than 10% compared with 2020.
DIVERSITY HIRING CONTINUES TO RISE IN IMPORTANCE
Global brands are paying close attention to diversity and inclusion efforts, ensuring they build healthy pipelines to attract underrepresented candidates, and that their recruiting and hiring practices fully support these efforts. Adoption of virtual recruiting in 2020 has been a boon to building more diverse candidate pools and pipelines.
STARTUPS SEEN AS A LESS SIGNIFICANT TALENT THREAT
Due to the economic uncertainty of 2020, young professionals are in search of security, and so working for startups has lost some of its appeal. In turn, employers are much less likely to fear startups as talent competitors compared to two years ago.
RESKILLING KEY TO BUILDING DYNAMIC, RESILIENT EMPLOYER BRANDS IN 2021
As companies adjust to new ways of working (and new ways of managing and motivating employees), reskilling has become a critical development strategy. Investing in training and developing has a two-pronged benefit: “insourcing” key skills, and giving newly virtual employees skill sets to succeed remotely.