The Gap Analysis Report enables you to compare two target talent groups in terms of their preferences, how they perceive you and your competitors, and how best to communicate with them. It is the ideal tool for employers who want to better attract a particular talent segment (e.g. women/men, diverse talent, etc.).Contact Us
This report provides a deep, comparative understanding of the preferences of two talent segments and how they perceive you as an employer
Yielding key insights into how to best tailor your employer branding efforts to attract them.
Our data helps you discover where, to whom, and why you are losing talent by identifying patterns in your attractiveness and recruitment funnel – and how they differ across two talent groups.
Competitive benchmarking throughout the report enables a greater contextual understanding of your position within the talent landscape.
These insights, combined with our communications data, help you to better activate and refine your employer brand message to more effectively reach the talent segments you want to attract.