Gap Analysis Report


A strong employer brand helps organizations use their work culture as a recruitment asset, increasing the quality of job applicants, improving the accept/reject ratio, and lowering the compensation they need to offer. The right employer brand also increases staff retention and turns current employees into brand ambassadors, creating a virtuous talent attraction cycle. Universum’s analytics solutions help employers better understand their image, audience, and competitors, to make data-driven decisions about their desired brand position.

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Employer Branding Analytics