Companies now need a mobile career page. With the recent technological advancements in mobile devices and connectivity, mobile is a medium that is aggressively eating away time spent by users on other channels, such as TV, Online, Radio and Print. In terms of media consumption share, mobile has grown from 4% back in 2009 to 20% in 2013 and the trend is forecasted to go further upwards.
Meghan M Biro highlight on Forbes the five ways in which companies can use mobile in their recruitment efforts. She provides further statistics that support the argument to invest in mobile recruitment. The top three reasons are:
• 70% of job seekers use mobile devices while job searching
• 81% of employees use their smart phones for work
• 23% of keyword searches containing “job” are from mobiles
The mobile version of an organization’s career site must cater to job seekers and fulfill the following criteria: give a great immediate impression, be user friendly from start to finish, reflect company culture and values, and it must be authentic. Lastly, the mobile site must make it easy to apply and refer jobs to talent.
Applying for jobs needs to be an easy and smooth process on a mobile site. Again, companies should think of the user experience and try optimizing their sites for recruiting and filtering candidates via this channel.
Integrate social networks like Facebook, Twitter, and LinkedIn in a mobile careers site is a must. Social media is a great tool to use to promote jobs and target talent. It’s also a great channel for the candidate and employer to assess if they’re the right match for each other, as they reveal their respective profiles in a social way. Moreover, linking the candidate application process to the individuals LinkedIn profile also helps create a smoother application process, as a candidate doesn’t have to start from scratch in filling their details and can automatically transfer their professional profile details.
Use rich media on your mobile site – for example, videos and images are easier to digest than pages of lengthy descriptions and come across as more appealing content. It’s, however, important to keep the video short and concise and keep the images light for mobile use. Organizations should consider what content would be engaging and create a personalized feeling.
In today’s day and age, mobile is becoming an invaluable recruiting and referral tool. However, recruiters still need to meet and engage with candidates as nothing can replace face-to-face contact and interaction. If, for example, a recruiter wants to convince a talent to join their organization, it’s best done in person.
As mobile devices improve and as companies become better at adapting their websites for mobile application, the channel and the technology will only continue to grow. Companies should therefore start to invest in developing a mobile version of their recruitment site to accomplish the main goal: make it easier for the organization and talent to connect.
• Simple and user-friendly interface
• Integration with social media
• Use of rich media content
• Clear navigation
• Allows candidates to connect with PepsiCo, search for jobs, learn more about the company and join its talent pool
Biro M., Meghan (2913) 5 Ways To Use Mobile To Recruit Top Talent. Forbes. [Online] Available from: http://www.forbes.com/sites/meghanbiro/2013/10/27/5-ways-to-use-mobile-to-recruit-top-talent/ [Accessed on 18 November 2013].