Exemple de création d’EVP : comment Universum a collaboré avec Mondelēz International

By Adeline Garnier on 16/07/2021

Découvrez comment nous avons accompagné le leader mondial des snacks dans le développement de son EVP et de son expression créative.

Voir la réalisation

Nos solutions

Découvrez notre collaboration avec Mondelēz International

Mondelēz International est l’une des plus grandes entreprises de snacks au monde, avec des marques mondiales et locales emblématiques telles que Oreo, belVita, LU, Cadbury Dairy Milk, Milka, Toblerone, Carambar ou encore Trident.

Voir la réalisation

Cookies we would like to use

Here you can assess and customize the cookies that we'd like to use on this website. You're in charge! Enable or disable cookies as you see fit. To learn more, please read our cookie policy.

Technically necessary

Toujours activé

Marketing

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Cookie	Durée	Description
_ga	2 years	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_ga_1CB59TELLT	2 years	This cookie is installed by Google Analytics.
_gat_UA-119526322-1	1 minute	A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to.
_gid	1 day	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
ajs_anonymous_id	1 year	This cookie is set by Atlassian Jira Servicedesk to count the number of people who visit a certain site by tracking if they have visited before.
ajs_group_id	1 year	This cookie is set by Segment to track visitor usage and events within the website.
ajs_user_id	1 year	This cookie is set by Segment to help track visitor usage, events, target marketing, and also measure application performance and stability.
AnalyticsSyncHistory	1 month	LinkedIn. Used in connection with data-synchronization with third-party analysis service.
CONSENT	2 years	YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.
nQ_cookieId	1 year	Albacross sets this cookie to help identify companies for better lead generation and more effective ad targeting.
pardot	past	The pardot cookie is set while the visitor is logged in as a Pardot user. The cookie indicates an active session and is not used for tracking.
vuid	1 year	Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos to the website.

Others

Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

Cookie	Durée	Description
bm_mi	past	No description available.
bm_sv	2 hours	No description available.
ln_or	1 day	No description
loglevel	never	No description available.
lpv13732	30 minutes	No description
pi_opt_in13732	1 year	If Tracking Opt-in preferences is enabled, the pi_opt_in cookie is set with a true or false value when the visitor opts in or out of tracking. If a visitor opts in, the value is set to true, and the visitor is cookied and tracked. If the visitor opts out or ignores the opt-in banner, the opt-in cookie value is set to false. The visitor cookie is disabled, and the visitor is not tracked.
visitor_id13732	1 year	The visitor cookie includes a unique visitor ID and the unique identifier for your account. For example, the cookie name visitor_id12345 stores the visitor ID 1010101010. The account identifier, 12345, makes sure that the visitor is tracked on the correct Pardot account. The visitor value is the visitor_id in your Pardot account. This cookie is set for visitors by the Pardot tracking code.
visitor_id13732-hash	1 year	No description