Stockholm, 2015-10-14 – Universum’s latest research report, Generation Z Grows Up, shows the next wave of digital natives are optimistic about the future and fascinated by entrepreneurship.
The global leader in employer branding, Universum surveyed approximately 50,000 young people (born between 1996 and 2000) across 46 countries about their future careers, fears about work, and attitudes about higher education, among many other topics – insights hiring companies can use to attract and retain the next generation of digital natives. A copy of the full public report, Generation Z Grows Up, is available online.
Gen Z has grown up with unparalleled access to information, as well as a near-effortless ability to interact with and influence others online. Gen Z’s comfort and facility with all things digital empowers them, giving them the sense that anything is possible. Now, global employers aiming to recruit and retain these young digital super-natives must study this newest generation’s ambitions and work styles.
Of particular interest is Gen Z’s optimism and deep interest in entrepreneurship. This is a generation that has come of age with start-up engines like Kickstarter and Indigogo, and witnessed everyday people becoming YouTube stars. For this generation, anything seems possible. How will employers adjust to the starkly different ethos of Gen Z?
Among Universum’s top findings for employers:
Generation Z Grows Up includes recommendations for employers based on global figures. More granular data (e.g. findings by gender, region, country and industry) are available for purchase.