When a telecommunications company changed the title of a job ad, the applicant flow increased by nearly 3 times. To understand what titles that work best for you, use metrics, test and listen to your recruiter.
The discussions around Marissa Mayer’s appearance in the September issue of Vogue have been fierce. The article is a proof of that CEOs are becoming celebrities and have to build their own brand in addition to the company brand.
A study of young auditors shows that intrinsic job satisfaction is important in order to exercise good judgment, especially in the case where an employee is offered a job with a client being audited. The results suggest that job dissatisfaction could result in poorer, and even defective, audits.
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