How to get promoted by talking strategically

How to get promoted by talking strategically

How to get promoted by talking strategicallyIf you want to become a manager, you have to act strategically and show that you know the business. For most managers and executives they can tell if you have a strategic approach simply by listening to how you communicate verbally, writes Dr. John Sullivan in a blog post in TLNT.

Dr. Sullivan addresses seven components of strategic business speech that one should learn to master.

1. Money and numbers

Numbers is the language of business and used all the time by executives. Quantify your recruitment efforts and show the business impact.

2. Corporate goals

Only pay attention to actions linked to corporate goals and demonstrate what your function can do to meet them. Apply this also to problems, as those that directly impact the strategic goals should be given the highest priority.

3. Support with facts

Strategic actions often include large investments, which mean that you have to know what you are talking about. Don’t speculate or guess, but use data to defend your answers and suggestions.

4. Use the competitive advantage

If you are strategic, you compare your organization to competitors and know what the competition is doing. You include their likely actions in discussions about the future and position your organization in relation to the competition.

5. Forward-looking

You should add forecasts and predictions about upcoming problems to your discussions about current issues. By focusing on the future, you will be ready for action and see warning signs early.

6. Customer-centric

To reach corporate goals, customers have to be understood and need to be satisfied. Use a language that shows that you know the customers – external as well as internal.

7. Always innovate

By continuously looking for innovations you can replace soon to be obsolete practices and products, be ahead of competition and be better prepared for future challenges.

Don’t underestimate the value of using a strategic language in your way of communicating. Ultimately, it will help you in your career and it will help you to get people’s attention. Dr. Sullivan ends his article with advice to remember: “Talking, thinking, and acting strategically will leave a lasting impression on executives, in part because so few in talent management have bothered to master this language of strategic business”.


Dr. John Sullivan (2013). Talking Strategically: The 7 Things You Must Master to Succeed. TLNT. [Online]
Available from: http://www.tlnt.com/2013/09/30/talking-strategically-the-7-dialects-you-must-master-to-succeed/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+tlnt+%28TLNT%3A+The+Business+of+HR%29
[Accessed: 19 November 2013].