Facebook

How to kill your employer brand


How to Kill Your Employer Brand

 

As you know, at Universum we spend a lot of time advising clients on how to build their employer brands. But to be honest, that’s so last year. So, over the course of the next few months, we are going to bring you a series of videos and eBooks introducing seven of the most devious methods we see regularly deployed that kill employer brands.








1. Isolate Yourself

Don’t Get Your Brand Team Involved Too Early

Download the eBook »















2. The Recruitment Slogan

Take Your Corporate Brand And Add A Recruitment Slogan














3. The Promise

Tell Talent What They Want To Hear

 














4. The Creative Board

Get Your Board To Sign Off On Your Creative Direction














5.Globalize

Go Global, Stay Global

 














 

6.Forget Measuring

Don’t Waste Your Money On Measurement














7. REFUSE SOCIAL

Say No To Social

 







Tomorrow's Thinking. Available Today.

Universum Has Been Acquired by StepStone

Universum Has Been Acquired by StepStone

Posted by on May 8, 2018 in Article | No Comments

Universum, World Leader in Employer Branding Services, has been acquired by StepStone an Axel Springer Company Universum, the global leader in employer branding, has been acquired by e-recruitment firm StepStone […]

StepStone, an Axel Springer SE Company, Completes the Acquisition of Universum

StepStone, an Axel Springer SE Company, Completes the Acquisition of Universum

Posted by on May 7, 2018 in Article | No Comments

Stockholm, May 7th, 2018. The e-recruitment firm StepStone, an Axel Springer SE company, has completed the acquisition of Universum, the Swedish employer branding specialist. The relevant competition authorities have already approved […]

The Gig Economy – How it Affects and Changes the Talent Landscape

The Gig Economy – How it Affects and Changes the Talent Landscape

Posted by on Apr 27, 2018 in Article | No Comments

What is the Gig economy? The Gig Economy is a far broader concept than most people realize. It encompasses century-old professional roles such as self-employed management consultants and freelance journalists, […]

Close
Close