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How to kill your employer brand


How to Kill Your Employer Brand

 

As you know, at Universum we spend a lot of time advising clients on how to build their employer brands. But to be honest, that’s so last year. So, over the course of the next few months, we are going to bring you a series of videos and eBooks introducing seven of the most devious methods we see regularly deployed that kill employer brands.








1. Isolate Yourself

Don’t Get Your Brand Team Involved Too Early

Download the eBook »















2. The Recruitment Slogan

Take Your Corporate Brand And Add A Recruitment Slogan














3. The Promise

Tell Talent What They Want To Hear

 














4. The Creative Board

Get Your Board To Sign Off On Your Creative Direction














5.Globalize

Go Global, Stay Global

 














 

6.Forget Measuring

Don’t Waste Your Money On Measurement














7. REFUSE SOCIAL

Say No To Social

 







Tomorrow's Thinking. Available Today.

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