European MBA Survey 2011
The results of the Pan-European MBA Survey reveal how MBA students perceive multinational organizations as employers in Europe. The research functions as a basis for decision-making when recruiting MBA students,determining messages and channels for future employer branding campaigns,and as a control instrument for measuring the appeal a company/organization has over MBA students in Europe.
The rankings below reveal how attractive an employer is among MBA students,and indicates a company’s position in relation to other ideal employers in the MBA recruitment market.
About the Universum European MBA Survey 2011
• Field period: October 2010 to April 2011
• Number of respondents: 1,537
• Number of MBA schools targeted: 74
• Number of individual employer evaluations: 5,990