Canada’s Ideal Employers 2013

The results of the Canadian Student Survey reveal how students perceive employers in Canada. The research functions as a basis for decision-making when choosing target groups, messages and channels for future employer branding campaigns. Moreover, it is used as a control instrument for measuring the appeal an employer has over its specific target groups.

Fast Facts about our Research – Canada

Number of participants: 28,700
Number of universities targeted: 52
Field period: November 2012 to February 2013
Number of employer evaluations: 84,520

Students are targeted separately according to their main field of study. Use the drop-down window below to see the different rankings.