China’s Ideal Employers 

The results of the Chinese Student Survey reveal how students perceive organizations as employers in China. The research functions as a basis for decision-making when choosing target groups, messages and channels for future employer branding campaigns, and as a control instrument for measuring the appeal an organization has over its specific target groups.

The rankings below reveal how attractive an employer is among students and indicates a company’s position in relation to other ideal employers in the recruitment market. The rankings enable employers to track and set targets for measuring their level of employer attractiveness.

Number of participants in 2013: 64,522
Number of individual employer evaluations: 140,491
Number of universities targeted: 103
Field period: December 2012 to April 2013

Students are targeted separately according to their main field of study. Please use the drop-down window below to see all the rankings.