The results of the Chinese Student Survey reveal how students perceive employers. The research functions as a basis for decision-making when choosing target groups, messages and channels for future employer branding campaigns, and as a control instrument for measuring employer appeal over specific target groups.
Universum’s research covered 50,000 Chinese students on where they want to work after graduation. Ankita Modi, Universum’s employer branding advisor, talks to WSJ’s Deborah Kan on why Chinese graduates are now leaning more towards domestic startup companies.
Post-90s talent fall back on salary and benefits with concerns over a slowing Chinese economy
Latest country-wide survey also reveals a fall in overall salary expectations for the first time since 2010
SHANGHAI, April 4th 2014 – Universum announced the latest findings from its China Top 100 Ideal Employers 2014 student survey during an awards ceremony and press conference held at Renaissance Shanghai Zhongshan Park Hotel yesterday. This year’s study revealed huge concerns future talent in the country have over their career prospects upon graduation, due to emerging signs of a slowing economy.
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Country Manager China
Students are targeted separately according to their main field of study. Please use the drop-down window below to see all the rankings.
Number of participants in 2014: 51 387
Number of employer evaluations: 97 977
Number of universities targeted: 103
Field period: Oct. 2013-Jan. 2014