The results of the Universum student survey reveal how students perceive employers. The research functions as a basis for decision-making when choosing target groups, messages and channels for future employer branding campaigns, as well as a control instrument for measuring employer appeal over specific target groups.
The rankings reveal how attractive employers are and indicate their positions in relation to each other. Moreover, the rankings enable employers to track and set targets for measuring their brand performance.
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Hong Kong Top 100 Ideal Employers 2014
Students are targeted separately according to their main field of study. Use the drop-down window below to see all the rankings.