Japan’s Ideal Employers

The results of the Japanese Student Survey reveal how students perceive organizations as employers in Japan. The research functions as a basis for decision-making when choosing target groups, messages and channels for future employer branding campaigns, as well as a control instrument for measuring the appeal an organization has over its specific target groups.

The rankings below reveal how attractive an employer is among students, and indicates a company’s position in relation to other ideal employers in the recruitment market. The rankings enable employers to track and set targets for measuring their level of employer attractiveness.

Number of respondents: 3571
Number of employer evaluations: 5378
Field period: December 2012 – April 2013
Number of universities targeted: 59

Students are targeted separately according to their main field of study. Use the drop-down window below to see the different rankings.