The results of the Universum student survey reveal how students perceive employers. The research functions as a basis for decision-making when choosing target groups, messages and channels for future employer branding campaigns, as well as a control instrument for measuring the appeal an organization has over its specific target groups.
The rankings reveal how attractive an employer is for students and indicates its position in relation to recruitment competitors. The rankings enable employers to track and set targets for measuring their brand performance.
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Students are targeted separately according to their main field of study. From the drop-down window below, please select the field of study which is of interest to you.
Number of respondents: 14 329
Number of employer evaluations: 42 574
Number of universities targeted: 84
Field Period: December 2013 to March 2014