South Africa’s Ideal Employers 2012/2013
The results of the Universum Student Survey reveal how students perceive organizations as employers in South Africa. The research functions as a basis for decision-making when choosing target groups, messages and channels for future employer branding campaigns, and as a control instrument for measuring the appeal an organization has over its specific target groups.
The rankings below reveal how attractive an employer is among students, and indicates a company’s position in relation to other ideal employers in the recruitment market. The rankings enable employers to track and set targets for measuring their level of employer attractiveness.
Number of participants in 2012: 16,990 respondents
Field period: August 2012 to September 2012
Students are targeted separately according to their main field of study. From the drop-down window below, please select the field of study which is of interest to you:
– Business includes students within the fields of business, commerce and management.
– Engineering/IT includes students within the fields of engineering, technology and IT.
– Humanities/Liberal Arts and Law includes students within the fields of humanities, social sciences, arts and law.
– Health/Medicine includes students within the fields of health care, health sciences and sciences.