Universum has launched a student survey in Ukraine for the first time in 2014. The results of the Universum student survey reveal how students perceive employers. The research functions as a basis for decision-making when choosing target groups, messages and channels for future employer branding campaigns, as well as a control instrument for measuring the appeal an organization has over its specific target groups.
The rankings reveal how attractive an employer is for students and indicates its position in relation to recruitment competitors. The rankings enable employers to track and set targets for measuring their brand performance.