This event has garnered considerable media attention, and its consequences for all potential and current students, employer partners, and university staff engaged will not go unnoticed. Regaining the public’s trust through genuine reconciliation and branding measures is crucial.
Universum has insights from its most recent annual survey that could be explored to rescue the image of these institutions and help universities recover from this hit.
Similarly, employers that recruit at these universities will be impacted by the scandal. If their leadership attended one of the affected schools, will their reputation and credibility be shaken by their alma mater’s, and therefore the reputation of their organization? Will top employers that hire primarily from these universities still be as attractive as before?
Questions like these, and measures to take moving forward, must be deliberated by every party involved. Universum’s research provides insights that reveal perception changes over time, providing the ability to analyze trends and how they are evolving regarding these university students’ attitudes toward leading employers.
To learn more about Universum’s approach to University Value Propositions and Employer Value Propositions, please contact us here.
Universum is the global leader in employer branding. Our services include actionable research, strategic advisory, data-driven communication and social media solutions for talent branding, sourcing, and analytics. A trusted partner to over 1,700 clients, including many Fortune 500 companies, as well as global media partners that publish our annual rankings and trend reports. We work with over 2,000 universities, alumni groups, and professional organizations to gather insights from students and professionals in order to advise employers on how to attract and retain talent that fits their culture and purpose. On an annual basis, Universum surveys over 1,000,000 students and professionals worldwide.