Localizing your EVP in Asia

Localizing your EVP in Asia

Rachele Presentation The Berkley Group March 2015

Rachele Focardi presents key steps to localizing your EVP in Asia.

Speaking at an event in Singapore, held in conjunction with The Berkley Group, Rachele Focardi, SVP of Employer Branding and Talent Strategy APAC and Global Employer Branding Advisor, discusses steps and considerations for companies who are looking to localize their EVP for success in Asian markets.

In her presentation, Rachele analyses the critical workforce dynamics in this increasingly important region, especially Asia’s Millennial timeline and how it compares to Western markets. Also included were practical steps and critical considerations for tailoring your EVP to different markets, different talent pools and workforce demographics.