The company had the ambition to become an employer-of-choice in their key sourcing markets. With this objective, Universum helped the client become more data driven in their decision making approach, with a two-fold focus on what the company requires and on what top candidate expect.
What we did:
Interviewed 200,000 candidates in 22 countries to deliver insights on their career expectations and preferences.
Helped the client understand what top candidates, among different target groups, find attractive in an employer.
Guided the client in developing an EVP to be a more attractive employer to top candidates in its key sourcing markets.
Helped the client achieve a 70% cut in unit marketing costs per hire.