Based on the number of research studies and lengthy reports examining Millennials over the last decade, you’d think we could move on. Surely we now understand digital natives and all their interesting and idiosyncratic ways.
To begin, let’s understand the conventional wisdom most often applied to Millennials. Looking across dozens of studies, we found a generally accepted set of themes or attributes commonly associated with Millennials. These are:
Based on the responses of thousands of Millennials around the world, our research shows some are indeed correct, while others are quite off base. In this first of six ebooks, we’ll examine each statement in depth. Later installments will explore topics in greater depth, with a closer look at regional differences and the impact on business leaders.