Recruiting leaders fear that their competitors are investing more heavily in employer branding than they are, and that for good reasons. To make your employer brand stronger, integrate it with your corporate brand.
It’s essential for brands to embrace true storytelling and create something that resonates emotionally with the target group. Co-create with the audience and understand the difference between content and stories.
By understanding how your candidate’s life looks like and strategically customizing incentives, you will more easily find and keep the part-time employees your company is looking for.
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