Job satisfaction takes a nose-dive

Job satisfaction takes a nose-dive

What employers can do to ensure their employees feel good 

CNN published a human interest story about a former marketing executive, with 15 years of experience, who decides to make a radical career change to a career in teaching.

The man said climbing the corporate ladder wasn’t fulfilling and decided that teaching was his true calling. He found the corporate environment frustrating and political, adding that working on weekends and being glued to his phone 24/7 made his life completely imbalanced.

CNN reports that dissatisfaction with the corporate world is a growing phenomenon. Although 1 in 10 Americans is unemployed, those who do have jobs find themselves “increasingly miserable at work”.

Katherine Dorsett reports that “Fewer than half of U.S. workers (45 percent) are satisfied with their jobs, the lowest level since tracking (…) began 22 years ago for The Conference Board, according to a survey released earlier this month”.

Is dissatisfaction with the corporate world commonplace, or are a great majority of people simply misguided and choose the wrong job? Are some individuals too lazy or afraid to make a fulfilling career change? Or are some simply stuck due to family obligations?

For whatever reason, employer branding professionals need to address the decreasing job satisfaction in the workplace. They need to ask themselves the following questions: why are certain employees unhappy? What can we do about it?

The solution

Ensure that communications is two-way and try to increase employee engagement by finding out what motivates. Surely, there are things in the job they’ll dislike, but there should be things that they like too – finding a good compromise between the two is what’s needed.