1. The great debate about the value of employer branding
Kathryn Callow, global employer branding manager at Ferrero, addresses and challenges Mark Ritson’s open letter to the HR community about employer branding being a sham. Both articles appeared in MarketingWeek.
2. 21% of Canadian business students select Google
Which employers do Canadian students want to work for? What are millennials looking for in a job? Those questions and others are answered in Universum’s research. Our IDEAL Employer Rankings polled nearly 29,000 Canadian undergraduate students on a variety of career topics. Find out who are this year’s winners.
3. 5 to-dos to attract lateral hires
Finding exceptional talent can be hard, especially within the tech and digital field. Maria Waddington, Group HR Manager at Universum, shares her tips on how to recruit a lateral hire.
4. Your logo resembles a toilet
Inc. reports about University of California’s branding debacle – how the effort was met by public revolt. Nevertheless, there is something to be learned from this case of re-branding. As the writer mentions, visual branding amplifies the truths about a company – both good and bad.
5. Not anyone can do HR
Do you have the talent to do HR? Do the people that you hire have the talent to do their jobs? We all have the ability to do some things better than others. We can discover these abilities and develop them, but we can’t manufacture skills.