Killing Your Employer Brand

How to Kill Your Employer Brand

– The Seven Deadly Sins of Employer Branding

As you know, at Universum we spend a lot of time advising clients on how to build their employer brands. But to be honest, that’s so last year. So, over the course of the next few months, we are going to bring you a series of videos and eBooks introducing seven of the most devious methods we see regularly deployed that kill employer brands.

7 sins of Employer Branding

1. Don’t Get Your Brand Team Involved Too Early


2. Take Your Corporate Brand And Add A Recruitment Slogan


3. Tell Talent What They Want To Hear

4. Get Your Board To Sign Off On Your Creative Direction

5. Go Global, Stay Global

6. Don’t Waste Your Money On Measurement

7. Say No To Social