Stockholm, December 2nd – Business and Engineering students across 8 countries in Latin America (Argentina, Brazil, Chile, Colombia, Costa Rica, Mexico, Panama and Peru) have chosen their favorite employers. More than 114,000 Latin American millennials in Universum’s Talent Survey have ranked the companies they find most desirable for employment, and the results delivered some valuable insights.
Across all eight countries, in both fields of study having work/life balance made its way in to the top three career goals for Latin American talent.
With the exception of Business talent from Mexico, Panama and Peru, who either chose to be a leader or manager of people or to be entrepreneurial or creative/innovative, to have a work/life balance is the number one career goal for all business talent from Latin America. To be secure and stable in my job was the second most important career goal for business talent in Argentina and Brazil, and ranked joint first in Costa Rica.
To have a work/life balance and to be entrepreneurial or creative/innovative were the both chosen by Engineering talent in their top three career goals in all eight markets. Engineering talent in Argentina, Brazil and Chile chose to have a work/life balance as their number one career goal, whereas their peers in Colombia, Mexico Panama and Peru chose to be entrepreneurial or creative/innovative as their top career goal. Costa Rica was the only country to choose to be secure and stable in my job as their top career goal, to have a work/life balance and to be entrepreneurial or creative/innovative came in joint second. Engineering talent from Argentina was the only group in both fields of study to include having an international career in their top three career goals.
The rankings for both Business and Engineering talent are dominated by global players. On the business side, Google and Microsoft take the top two spots, followed by Nestlé, The Coca-Cola Company, and Unilever. No banks place in the Top 5, but this does not indicate a lack of interest in banking. Banks are highly popular (and, in fact, the most preferred industry by business talent), but since many banks are local and specific to a single country, they do not top the regional list.
For Engineering talent, the industry representation is a bit more diverse. Google and Microsoft take the top preferred spots for Engineers as well as Business talent. GE, Toyota, and Nestlé follow.
For more info and full rankings, go to: https://universumglobal.com/latam2016
More than 114,000 business and engineering students weighed in on what companies and employer characteristics they find most attractive. Latin America’s Most Attractive Employer companies must rank in the top 90% of employers within at least four regional markets. If an employer is not listed or is ranked outside the top 90% in a market, it gets a default ranking which is equal to the position of the last company in the top 90% for that market. Results are weighted by GDP, so that a high ranking position in Brazil has a greater influence than a high ranking position in Panama, for example.
Universum is the global leader in employer branding. Advising the leading employers in the world to better understand, attract and recruit talent. During our 25+ years we have established ourselves in 60 markets with 15 offices covering the world. Our solutions are actionable research, strategic advisory, data driven communication solutions – and being a pioneer in social media solutions in the world for talent branding, sourcing and analytics. A trusted partner to over 1,700 clients, including many Fortune 500 companies, as well as global media partners that publish our annual rankings and trend reports, with 2,000 partner universities worldwide conducting research on the career and employer preferences of top talent. Universum surveys on an annual basis over 1,500,000 students and professionals worldwide. For more information, please go to www.universumglobal.com