Based on the preferences of over 7 000 students, Universum releases the talent attraction index “Denmark’s Ideal Employers 2013”.
“Overall, the rankings are as expected. Denmark has some great global companies where many students would do a great deal to get a foot in the door. There are also employers that have been struggling the last year and now are losing positions in the rankings”, says Jesper Dansholm, Universum´s Country Manager in Denmark.
The research reveals new findings:
Global successes attract students
For many students, their ideal employer is a big Danish company with a global presence. This year, Lego makes it number one on the business ranking for the first time ever. Furthermore, the company is climbing on the engineering ranking and takes the third spot on the IT ranking. Novo Nordisk keeps its top positions and the title as the engineering students’ number one ideal employer.
Clear winners among most preferred industries
Management and strategy consulting is the most preferred industry by far among the business students (45%) and two of the employers, McKinsey & Company and The Boston Consulting Group, take top 10 positions. The engineering students want to work in the engineering and manufacturing industry (33%), while the IT students choose software and computer services (52%) and select Google and Microsoft as their ideal employers.
It’s about more than money in Denmark
When asked about their future career goals, the Danish students want to have work/life balance above anything else. Also important, especially among the engineering students, is to be dedicated to a cause or to feel that they are serving a greater good. “Several of the top ranked employers have a modern and environmentally friendly image, and we can see that this is something that attracts the students more than in other countries. The results from the survey also show us that the worry for losing a job is not as strong here as in many other European countries, where it’s more important for the students to become secure and stable in their jobs,” says Jesper Dansholm.
Entrepreneurial spirit stronger than in other Nordic countries
As many as 32% of the IT students want to start their own business or work for a start-up after graduation. This is a considerably higher number than in the other Nordic countries, where Norway comes second with 22%, and Sweden and Finland with 20%. Among the Danish engineers, 13% would prefer to start their career like this; among business students, it’s 10%.
The first 10 ideal employers for 7 004 students, segmented by main field of study:
Denmark’s Top 10—Business/Commerce
2. Novo Nordisk
3. A.P. Møller – Mærsk
5. McKinsey & Company
8. The Boston Consulting Group
9. Arla Foods
Denmark’s Top 10—Engineering/Natural Sc
1. Novo Nordisk
3. Københavns Universitet
7. A.P. Møller – Mærsk
9. H. Lundbeck
Denmark’s Top 10—IT
5. IO Interactive
6. Novo Nordisk
7. Microsoft Development Center Copenhagen
8. A.P. Møller – Mærsk
For the full ranking, click here