As part of Universum’s insights, we gathered that among 62 thousand undergraduates surveyed this year, 9% of the students are part of the LGBTQ Community. In order to celebrate Pride Month, we would like to share some very interesting findings of our research in regards to the preferences of the LGBTQ community in the workplace.
Given that June is known as Pride Month in the US, many companies are now trying to acknowledge this by flooding their social media channels with pride events, changing their logos to rainbow colors, as well as engaging their employees in all sorts of activities related to the subject. But is the message really getting across to the talent they want to attract? According to our 2018 Talent Survey, the companies featured as the Most Attractive Companies for LGBTQ undergrads are slightly different from the ones for the overall student population, especially for Business and Computer Science Students. For the TOP 10 companies for LGBTQ Talent that are not featured on the overall TOP 10, Universum saw: Netflix, NBC Universal, Tesla, Facebook and UN for in the Business students; and Spotify, Netflix, and Disney for the Computer Science talent.
One of these attributes that we ask all students is regarding which employers they associate the most with a commitment to diversity and inclusion. This year we found that the companies that are most highly associated with this attribute are: City, Peace Corps, United Nations, Teach for America, Doctors Without Borders, Google, Facebook, Starbucks, Walt Disney Company and National Geographic.
There are also several companies that have climbed significantly in the LGBTQ listing compared to the overall rankings. For business students: Environmental Protection Agency, Time Warner and CBS Interactive are highest gainers. For the engineering students, we see Unilever, Centers for Disease Control and Blizzard Entertainment. And finally, for the computer science students: Target, Centers for Disease Control and IKEA are the highest gainers. This can mean that students have been seeing commitment and effort from these companies with regards to being companies that are committed to inclusion and diversity.
But unfortunately, not everything is good news. While we see a lot of companies showcasing their support to the community, making sure the work environment is more inclusive and respectful for the LGBTQ community, some industries and companies are putting forward more efforts than others. It is often the case that one of the rainbow letters of the LGBTQ are often left out – or still has a long way to go, and that is the T that stands for Transgender. Some alarming insights that were published by a recent study by The National Transgender Discrimination Survey is that: Transgender Adults face double rate of unemployment than general US adults and Transgender Women of Color face 4x this rate, 25% of trans population earns less than USD 10,000 a year, and that 90% of Trans employees have faced discrimination or harassment on the job. That’s not all, another recent study showed that 48% of workplaces would consider hiring a less qualified person for a role instead of hiring a trans person.
Those numbers are shocking, but not a surprise – there are constant scandals with regards to discrimination, and companies are being swept up in lawsuits regarding this matter. “Examples of this can be Forever 21, who called a trans woman “disgusting” before firing her. Another case is of a trans woman had to dress and act “like a man” at Barnes and Noble in order to keep her job”, says Andre Siqueira Vice President of Americas for Universum Global in reference to some Headlines seen in the media during the past years. “It is great to see all the engagement and companies being involved at Pride events, but as a member of the community I still see that we have a long way to go for a fully inclusive and diverse workplace in the US – specially with the Trans community and other LGBTQ colleagues in many less inclusive industries and countries out there.”
ACCESS THE NEW WORLD OF TALENT. Universum is a global leader in employer branding. Over the past 30 years, we have established ourselves in 50 markets globally and our diverse workforce is physically present in 20 countries. Our services include actionable research, strategic consulting, and data-driven communications and social media solutions for talent branding, sourcing, and analytics. We are a trusted partner to over 1,700 clients, including many Fortune 500 companies, as well as to global media partners that publish our annual rankings and trend reports. We work with over 2,000 universities, alumni groups, and professional organizations to gather insights from students and professionals in order to advise employers on how to attract and retain talent that fits their culture and purpose. On an annual basis, Universum surveys over 1,500,000 students and professionals worldwide. Find out more at www.universumglobal.com