Long term focus on Employer Brand | Ft. Skanska

Long term focus on Employer Brand Podcast

In the middle of the economic crisis, we ask ourselves how to do Employer Branding during tougher times. Our host Claes Peyron, Managing Director Nordics UK&I at Universum, is joined by Lisa Yllequist, Head of Employer Branding at Skanska. Together, they are talking about having a long term focus on Employer Brand. 

Lisa describes how she is not experiencing any decrease in focus on Employer Branding through tougher times, and how this comes down to trust from the stakeholders and the managing team. Involving them in the Employer Branding work is one way to earn that trust, “humble bragging” about the results is another, she explains. 

How do you have a three year long Employer Branding strategy as well as stay up to date with the fast changing target groups? And, how do you keep up the Employer Branding work with a lower budget? 

Throughout this episode, Lisa and Claes gives us tools to navigate in this new landscape of talent shortage despite economic crisis. 

You do not want to miss this one!