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Universum has the largest preference-data-set in the world on career-seekers.

We know everything there is to know about talent

1. Where they want to work

2. Why they want to work there

3. How they go about choosing employers.


Universum is frequently solicited by prominent media across the world. We provide data and insights on everything from the most attractive employers in a country, to a region and globally. If you would like to understand data on current career goals, salary expectations, preferred industries, communication channels, target profiling. You name it, we’ve got the insights!

Renowned media outlets such as CNN, Forbes, BusinessWeek, HBR, Le Monde, The Economist, The Financial Times, Wirtschaftswoche, China Daily..and many others often cite and refer to Universum data and insights.



We survey hundreds of thousands of students, graduates and professionals annually and we’ve been doing so for the last 30 year. In short, we have a bank of valuable data and can extract findings on most career- and employer-related topics. If you need data, feel free to contact us and we’ll happily help you.


Press Contact


Mats Röjdmark

Chief Executive Officer

Dennis Lodin

Chief Financial Officer

Elias Berglund

Chief HR Officer

Jonas Barck

Chief Marketing Officer

Karl-Johan Hasselström

Chief Sales Officer

Lena Nyberg

Chief Delivery Officer

Richard Mosley

Chief Strategist

Claes Peyron

Managing Director – Nordics, UK & Ireland

Kortney Kutsop

Managing Director – Americas

Michael Parsons

Managing Director – APAC

Manuel Brandini

Country Manager Italy

Abdou Ziat

Regional Manager Middle East & North Africa