Insights for Media

Universum has the largest preference-data-set in the world on career-seekers.

We know everything there is to know about talent:  a) Where they want to work, b) Why they want to work there, and c) How they go about choosing employers.

Universum is frequently solicited by prominent media across the world. We provide data and insights on everything from the most attractive employers in a country, to a region and globally. If you would like to understand data on current career goals, salary expectations, preferred industries, communication channels, target profiling…you name it, we’ve got the insights!

Renowned media outlets such as CNN, Forbes, BusinessWeek, HBR,  Le Monde, The Economist, The Financial Times, Wirtschaftswoche, China Daily..and many others often cite and refer to Universum data and insights.


We survey hundreds of thousands of students, graduates and professionals annually and we’ve been doing so for the last 25 year. In short, we have a bank of valuable data and can extract findings on most career- and employer-related topics. If you need data, feel free to contact us and we’ll happily help you.

On this page, you’ll find our latest news releases and media coverage–click on the links below.

Press Contact:

Jonas Barck : Global CMO
Global CMO

Jonas Barck

+46 70 693 33 88

Press releases

For reporters that need insights on career seekers, career expectations, implications of human capital, recruitment trends, and much more.

Go to news

Media coverage

To see the latest articles where Universum insights and data feature, please see a selection of articles on our media coverage page.

Go to media coverage


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