Universum’s latest research report, The Global Workforce Happiness Index, shows it’s time to take a data-driven approach to attracting and retaining top talent.
The global leader in employer branding, Universum conducted the largest study to date of the most satisfied, loyal workers by country and by industry. More than 250,000 working professionals in 55 markets participated. The results deliver benchmarks for employee happiness, analyze its impact on innovation and growth, and provide a way for companies to plan improvements. A copy of the full public report, The Global Workforce Happiness Index, is available online.
The ability to retain experienced talent is no longer a matter of employee satisfaction alone; it is also tied to how employees compare to their peers in other organizations. This research has found that a negative gap between peers from one company to the next is often a signal that less satisfied employees are ripe for poaching. In fact, in 2018, 49 million more workers will leave their current employers than did in 2012 – a total turnover of 192 million workers worldwide.
The Global Workforce Happiness Index uses a scoring system that tracks three factors:
Companies can use the index to identify the specific drivers of employee satisfaction in their environments and the speed of addressing lapses between their performance and that of other companies. When in the negative and combined with the cost of recruiting and hiring, these factors can cost a company. So the index can provide a roadmap for improvement. Once achieved, positioning a company as an attractive place to work based on authentic data enables differentiation, more accurate candidate screens and reduced turnover.
At the core of the study is the Happiness Quadrant, which depicts challenges and opportunities by region across four basic categories of satisfaction. But the real value of this research is in the granular findings by country, equipping employers to diagnose problems at the local level and respond with targeted solutions.
The Global Workforce Happiness Index includes recommendations for employers based on global findings. More granular data (e.g. findings by region, country, industry and target group) are available for purchase.
A global research and advisory firm, Universum’s mission is to help employers excel in recruitment and retention by ensuring improvements to their employer brands. Universum delivers a full range of services in research, strategic consulting and communication solutions that enable employers to better understand, attract and retain ideal employees.
Universum is a trusted partner to 1700 clients, including many Fortune 500 companies, and conducts research on the career and employer preferences of top talent. For more information, visit www.universumglobal.com.