STOCKHOLM, May 19th, 2016 – Today Universum launches the findings from the Nordic portion of its annual Global Talent Survey. Compiled from the Universum Student Surveys in Sweden, Norway, Denmark, and Finland. Set out to track career aspirations and preferences of the future talent pool, the Nordics Ideal Employer rankings 2016, reflects the opinions of more than 38.000 students from all four Nordic countries to recognize the most coveted employers based solely on the responses collected.
Preferences, Career Goals & Most Attractive Industries for Danish Talent
Overall, Danish students consider a creative and dynamic work environment to be the most important attribute when choosing their future employers. When considering a career solely based on the reputation and image of the employer, students look for Inspiring purpose and Inspiring leadership, this is especially evident among Engineering/Natural Science and Law students.
With regard to career goals a work/life balance is the top career goal in all markets apart from Norway where being secure/stable in my job is valued higher. Similarly, all markets apart from Finland ranked being competitively or intellectually challenged as their third top career goal. Other similarities between Denmark and its neighbors in terms of career goals, can be seen in Danish and Finnish students both choosing being dedicated to a cause/serving a greater good as their second most important career goal.
The Management and Strategy Consulting shows a positive development among Danish business students. The sector is seen as prestigious and challenging with high future earnings but also seen as a viable way to gain a good reference for a future career.
The Software and Computer Service Industry has gone through an interesting development in 2016, with some of the traditional companies dropping in the rankings, whilst we see the debut of newcomers. However, Microsoft and Google are still in the top tier, fighting for the number one position among IT students.
The economic situation in Denmark has improved this year, and as a result both business and engineering students have become less interested in working for the Public Sector and Governmental Agencies. This has been mirrored by talent from Sweden and we have seen business students from both countries regard high future earnings as their top preference when choosing an employer.