STOCKHOLM, May 19th, 2016 – Today Universum launches the findings from the Nordic portion of its annual Global Talent Survey. Compiled from the Universum Student Surveys in Sweden, Norway, Denmark, and Finland. Set out to track career aspirations and preferences of the future talent pool, the Nordics Ideal Employer rankings 2016, reflects the opinions of more than 38.000 students from all four Nordic countries to recognize the most coveted employers based solely on the responses collected.
Preferences, Career Goals & Most Attractive Industries for Norwegian Talent
When considering a career solely based on the perception of the content and demands of a job, Norwegian students put a high value on professional training & development and variety of assignments. A friendly work environment is considered to be the most important aspect when choosing future employers among all Norwegian students. This was even the case with Norwegian business students, where the favored industries are banks, management consulting and auditing & accounting, still chose a friendly work environment over high future earnings.
Work/life balance is the top career goal on for all Nordic markets apart from Norway, where being secure/stable in my job is valued higher. What is interesting about this, is that Norwegian talent are also shying away from the private sector and are now looking to establish their careers in public sector. This could be due to the fact that being an oil producing nation, Norway has experienced an economic slowdown during the past year, and unemployment has also risen. As students feel less confident in the stability of the market, they have become more attracted to the public sector which are highly associated with providing secure employment.
Employers within energy industry are highly associated with a friendly work environment which the students value highly however they are not doing very well in providing job security and as a result most employers within the energy industry are experiencing a dip in popularity among engineering/natural science students. This mirrors the plunge in oil prices and the mass layoffs that happened as a result.
Most employers within the banking sector have seen an increase in attractiveness this year. They are strongly perceived among business students to provide their top preferences such as good reference for future career, high future earnings, professional training and development.